DEFINITION
Random Association is an idea generation method to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.
TASK
Situation/ problem:
To create “SCARY IMAGES or OBJECT” that will instill fear among people through out the ages.
Random words:
Kitten
- Tusk
- Feathers
- Claw
- Ears
Association:
1) Feathers : Hairy feathers.
In practice What might this mean?
People always scared of hairy animal.
2) Tusk : Show that this is carnival animal.
In practice What might this mean?
Most of carnival are very dangerous.
3) Claw : To attack their enemies.
In practice What might this mean?
Have their own protection.
4) Ears : Fierce ears.
In practice What might this mean?
It is very fierce.
Scary Images:
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